Like a game of football, there are two sides to every media interview. Here is what should be part of your every leader’s media interview playbook.
New to PR for business? Here are some key questions answered on what to expect from your agent-client relationship. Hint: not everything goes!
Contrary to popular belief, public relations does not magically catapult your business into the spotlight. It’s strategy and process that make things happen.
Public relations is the management of communications between an organisation and the public to enhance the organisation’s reputation. But there’s more to it than that.
Marketing occurs at every point someone comes in contact with your business, and often it is the small aspects of your business brand that creates a lasting impression. Here are some key points on how to build your reputation by becoming a constant marketer.
It is well-known that to influence people to change their behaviour, you need to appeal to them on an emotional level or apply the “what’s in it for me” principle. In other words, people need to work with both intellect and emotions.
Like a game of football, there are two sides to every media interview.