What do you want to get out of a media interview?
Like a game of football, there are two sides to every media interview. Here is what should be part of your every leader’s media interview playbook.
messaging
Understanding PR series, Part 4: The agent-client relationship
New to PR for business? Here are some key questions answered on what to expect from your agent-client relationship. Hint: not everything goes!
Understanding PR series, Part 4: The agent-client relationship Read More
Understanding PR series, Part 3: Myths about a public relations strategy
Contrary to popular belief, public relations does not magically catapult your business into the spotlight. It’s strategy and process that make things happen.
Understanding PR series, Part 3: Myths about a public relations strategy Read More
Understanding PR series, Part 1: What is public relations?
Public relations is the management of communications between an organisation and the public to enhance the organisation’s reputation. But there’s more to it than that.
Understanding PR series, Part 1: What is public relations? Read More
Every business is a constant marketer
Marketing occurs at every point someone comes in contact with your business, and often it is the small aspects of your business brand that creates a lasting impression. Here are some key points on how to build your reputation by becoming a constant marketer.
Creating an emotional appeal for your business
It is well-known that to influence people to change their behaviour, you need to appeal to them on an emotional level or apply the “what’s in it for me” principle. In other words, people need to work with both intellect and emotions. Either one on its own is like rowing a boat with only one oar.
What do you want to get out of a media interview?
Like a game of football, there are two sides to every media interview.
Big mistake. Big. Huge.
Have you ever felt invisible to an organisation that you were considering doing business with? It is often enough to take your money elsewhere.
What are you communicating?
This post deserves some attention. It could be one of the missing keys to greater customer loyalty and to receiving more from your staff.
Telling your business story
Answer these questions and you are on your way to discovering your business story and unique selling proposition.