[blockquote text=” “You people work on commission, right?;
Shop assistant: “Yeah.;
“Big mistake. Big. Huge…;
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This well-known quote from the movie Pretty Woman resonated with so many people. In the movie, the character Vivien receives no customer service inside a high-end clothing store because of her appearance. As a result she took her business (an large amount of spending money) with her.
Have you ever felt invisible to an organisation that you were considering doing business with? It is often enough to take your money elsewhere.
Making prospects and customers feel invisible is often not as dramatic as a sales assistant talking on the phone to a friend while you wait in line at a store. It can be having a contact form on your website with no phone number to be found, not responding to inquiries or not giving personal attention to your customers.
Spend a few moments taking stock of every form of contact that customers and prospects have wtih your business.
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- Do you make it easy for people to interact with your business?
- Are you and your staff approachable?
- Do prospects feel welcome and valued when they come in contact with your business?
- Is your customer feedback welcomed and appreciated?
- Do your marketing messages reflect your target audience and do they acknowledge their needs?
- How often do you make a point of connecting with your prospects and customers?
Don’t give people a reason to give their business to your competitors. Make sure your customers and prospects never feel invisible or unimportant, unless of course you are not interested in profitability.
Have you ever been treated by a business as though you were invisible? How did you respond? ever