‘Going to the dentist’ never tops the list of people’s favourite things to do, but Dr David Hills at least wants to take the pain away from the process.
Customers make a series of decisions that result in either becoming your client or not. What makes them trust you? What turns them off?
Don’t restrict engagement and customer care to a sales transaction. Here’s how you can continue to invest in customers before and after they purchase your product or service to encourage them to become ambassadors for your business.
Small business owners need to look at their communications strategy from end-to-end. Here are five tactics that can help improve your customer experience.
Media coverage gained through PR activity is a nice validation of the effort put into hiring a PR agency, but the process is not as clear-cut as you think.
You have just as many opportunities to create a fantastic image for your business as you have to create a poor one. This is why it’s so important to have a well thought-out marketing plan to help you along the way.
The days of “create a product that is so good that it will market itself” are gone. As are the days of “create a website with information about your business and sales pitches about your offerings, and the web visitors and sales will just come”.