‘Going to the dentist’ never tops the list of people’s favourite things to do, but this business is out to prove that a positive customer experience will have people coming back. Dr David Hills, founder of our client iNEEDa Dentist, shares on Sky Business News how to create a positive customer experience.
Customers make a series of decisions that result in either becoming your client or not. What makes them trust you? What turns them off?
You can have the greatest product or service but if no one is buying it, you won’t be in business for very long. Here are some of the most common ways businesses are losing money through poor sales service.
Don’t restrict engagement and customer care to a sales transaction. Here’s how you can continue to invest in customers before and after they purchase your product or service to encourage them to become ambassadors for your business.
5 communication tactics to improve customer experience – Part 2 Read More
Small business owners need to look at their communications strategy from end-to-end. Here are five tactics that can help improve your customer experience.
5 communication tactics to improve customer experience – Part 1 Read More
Media coverage gained through PR activity is a nice validation of the effort put into hiring a PR agency, but the process is not as clear-cut as you think.
Understanding PR series, Part 2: Demystifying PR coverage Read More
Daily deals and group buying website schemes can work for some businesses if they consider the following.
In every aspect of your business, it’s like Jerry Maguire…
When you consider that you have just as many opportunities to create a fantastic image for your business as you have to create a poor image, you can see why it is so important to have a well thought-out marketing plan that takes into account all of these opportunities in a logical way.
You’d be letting your business down if you didn’t.
The days of “create a product that is so good that it will market itself” are gone. As are the days of “create a website with information about your business and sales pitches about your offerings, and the web visitors and sales will just come”.
Do great products and businesses really need marketing? Read More