Distraction, fatigue, and spreading yourself too thin are the three most common things that will dull your cutting edge. The answer to all three issues, in a word, is focus. Here’s how you can sharpen your cutting edge and regain your mojo.
New to PR for business? Here are some key questions answered on what to expect from your agent-client relationship. Hint: not everything goes!
Don’t restrict engagement and customer care to a sales transaction. Here’s how you can continue to invest in customers before and after they purchase your product or service to encourage them to become ambassadors for your business.
Small business owners need to look at their communications strategy from end-to-end. Here are five tactics that can help improve your customer experience.
Your existing clientele is often the backbone of your business. Here are four ways to maximise your profits by investing in your returning customers.
Here are four ways to maximise your profits by investing in your returning customers.
It is not at all unusual for journalists to receive more than 50 (and often hundreds of) emails a day from people who want to get their story heard – that is, from people just like you! Give your pitch the best chance at being heard with these tips!
“The key is to get to know your ideal customers and work out how to best reach them in many different ways.”
That’s how the previous post ended, and this post is going to show you one of the ways to do that.
Thinking about changing your approach to focus on niche groups?
If you are still selling products to the masses in this era of the niche and choice, you are missing out on the opportunity to do more with less – something that is very important to a small business.