This post is continued from Part One: Abandon the spam approach, and save money.
Thinking about changing your approach to focus on niche groups?
The following exercise is an easy way to start:
Identify your ideal customer. This should be based on a number of factors including your business objectives, level of reward for your time, expense and effort, and opportunities for longevity or future growth.
Then describe that ideal customer in a tangible way:
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- Give them a name, age, gender and address. Even find a picture of a person that embodies these characteristics to help you visualise your targets.
- What does this ideal customer do for a living?
- What are their interests and needs? What are the deciding factors when they are considering your product or service?
- What do they need (online news, blogs, newspapers, magazines, e-newsletters etc), watch (YouTube, television) and listen to (radio, podcasts)?
- What are their spending habits?
[blockquote text=”Now use all these factors to determine how you reach this ideal customer, get their attention and win their clientele and loyalty.
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Let me know how you go – I’d be happy to help.
How has this kind of thinking about your ideal customer helped your business so far?