Many e-commerce brands have begun opening brick-and-mortar stores in an effort to connect with customers. Without the right approach, however, it can leave your reputation worse for wear.
Like it or not, social distancing restrictions have made ‘professional distancing’ a reality, and business communications need to adapt to fit in a workplace without hand-shakes, client drinks and team getaways…
Every sized business has the opportunity to create an emotional connection with its potential clients and existing customers. Your customer’s experience is determined by the details as much as your delivery of promises, and that can be the difference between you and your competitor.
‘Going to the dentist’ never tops the list of people’s favourite things to do, but Dr David Hills at least wants to take the pain away from the process.
We have all heard the non-apologies issued by big corporations, politicians and celebrities. But do these non-apologisers need to learn some manners, or is there justifiable reasons for this approach? We explore how businesses should be apologising – especially if they are in the wrong.
There is a price to pay when you own and run your own business. This price is a big investment of time, money, energy and more. But making money at any cost is damaging. Is your business founded on integrity?
Customers make a series of decisions that result in either becoming your client or not. What makes them trust you? What turns them off?
In a competitive environment it’s hard enough attracting customers to do business with you, so how do you raise your prices and still retain their loyalty?
Part Two – Did you know that you can lose media opportunities by making these common mistakes that prevent maximum PR returns?