New to PR for business? Here are some key questions answered on what to expect from your agent-client relationship. Hint: not everything goes!
Targeting your buyers
Don’t restrict engagement and customer care to a sales transaction. Here’s how you can continue to invest in customers before and after they purchase your product or service to encourage them to become ambassadors for your business.
Small business owners need to look at their communications strategy from end-to-end. Here are five tactics that can help improve your customer experience.
Your existing clientele is often the backbone of your business. Here are four ways to maximise your profits by investing in your returning customers.
Here are four ways to maximise your profits by investing in your returning customers.
Media coverage gained through PR activity is a nice validation of the effort put into hiring a PR agency, but the process is not as clear-cut as you think.
It is well-known that to influence people to change their behaviour, you need to appeal to them on an emotional level or apply the “what’s in it for me” principle. In other words, people need to work with both intellect and emotions.
It is much more effective to target specialised markets and individuals with common interests, than it is to take what I like to call, the ‘spam approach’ or to ‘spray and pray’.
To try and make up for poor online sales this year, some businesses have managed to do more harm than good to their reputations by hosting a string of disastrous online sales. Here’s what small businesses can learn from two recent online sale disasters…