Photo of a work desk with computer screen and coffee mug, used in a blog post regarding making a habit of regularly generating new business and filling the sales pipeline for small business, written by Phoebe Netto, founder of Good Business Consulting , a PR Firm from Sydney.

5 Reasons You Need a Cryptocurrency Public Relations Firm

When it comes to public relations, it helps to look for an agency that has strong experience winning media coverage related to your industry. Crypto PR firms will be able to offer insight into the industry in a way that other, less experienced crypto PR agencies can’t. Instead, push your message in the right way with an agency that has a deep understanding of your unique PR needs. Pure Public Relations not only has experience working with clients in the crypto industry and a track record of securing media coverage in crypto media outlets, but we also know how to position cryptocurrency well while respecting regulations and addressing any hesitancy from consumers and financial institutions. We’re so confident in our ability to help your business, that we provide you with our media coverage guarantee or we work for free.

Do you want to learn more? Here are five reasons why you need a cryptocurrency PR firm.

A Blockchain PR Agency to Build Brand Credibility

One of the main benefits of working with a PR firm in Australia is that they can increase brand awareness and build trust in the industry and your business in particular. With many unethical players targeting the crypto space, it’s essential to establish trust and credibility among potential users, investors and key stakeholders. A blockchain PR agency will work to highlight your mission, values, track record, safeguards and more to both solidify your place in the market.

A Crypto PR Agency That Understands Industry Jargon

Everyone in the sector understands how hard it can be to explain crypto and blockchain jargon to people outside of the industry. Working with PR agencies with experience in blockchain is beneficial as they will already know and understand the message that you are trying to convey, making collaboration easier. As part of your public relations plan, they will be able to effectively communicate industry jargon in a way that potential users and investors will understand.

Blockchain PR Agencies That Curate the Right Message

A skilled PR agency for tech companies will craft the right message, and determine the best channels to share this in and how to communicate in a compelling way. Whether you want to showcase your successes, promote new products or services or extend your reach and expand your customer base, they have the tools you need. They will ensure that your message reaches the right audience, communicating in a way that is noticed and understood.

Crypto PR Firms That Increase Media Coverage

PR companies have access to a contact book full of media connections and know what each journalist wants, likes and dislikes. Choose a PR agency that has strong relationships and mutual respect with the relevant media and journalists. These contacts can help you achieve a wide range of wins you’d never score alone, from speaking at industry conferences to contributing articles for a crypto media outlet. There are many ways that a crypto PR firm can ensure that your brand gets noticed by your target audience. When potential consumers read about your company in a trusted publication or see your brand on a trusted platform, the reputation and credibility of your brand increase exponentially.

Unlike other PR agencies, Pure Public Relations guarantees our clients’ media coverage.

Cryptocurrency PR Firms That Manage Potential Crises

The crypto industry is always subject to potential crises. From market crashes to fraudulent transactions and cyber attacks there is risk involved at every turn. Unfortunately, you aren’t able to control when a crisis might strike. But by working with a PR firm that specialises in both cryptocurrency and issues management, you can minimise the damage to your reputation and brand image. They provide quick and strategic management that helps you to navigate through the rough waters and safeguard your company and reputation.

Ready to Talk to an Expert About Your Needs?

If you have decided to work with a crypto, blockchain or web3 PR agency, it is time to get in touch with Pure Public Relations. We have the expertise, knowledge and experience that you need to thrive in the industry. From brand awareness to reputation management, media relations to crisis management, your public relations strategy is safe in our capable hands. We know how to communicate effectively within the industry in order to maximise your reach and attract new users and investors.

Get started today by booking your free 30-minute consultation call with one of our experts. Solidify your place in the industry and elevate your brand today.

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