If you want to make your mark in the architecture industry, establish a solid reputation and attract new clients, then you need to nail your public relations strategy. It’s no longer enough to place an advert in a newspaper to win customers. From digital marketing campaigns to in-person events, there are many aspects to consider when marketing your brand.

Here’s what you need to know about public relations for architects and how a public relations firm could elevate your efforts.

Establish Yourself as a Thought Leader in the Industry With PR for Architects

PR is key to building and maintaining a positive image for your business. If you want to really thrive, you should establish yourself as a thought leader in the industry. Thought leadership is about far more than making a few LinkedIn posts: it’s about becoming a consistent, valuable source of information for your industry. A thought leader uses their expertise to share bold positions and advice on best practices, they also help break down complex topics and explain them in a way that resonates with their audience explaining complex topics in ways that an audience can understand.

The Reputation Factor

Your reputation is a factor that potential clients will consider when deciding whether to work with your business. So it’s important to get your name out there for the right reasons. If you specialise in a specific area of architecture or hold strong values such as sustainability or social responsibility, why not showcase these through your communication and messaging? Being clear, authentic and transparent in your messaging can help your brand align with the values you’ve portrayed, which can help instil further trust with any potential clients.

A Strong PR Strategy Isn’t About The Hard Sell

Within the architecture industry, it’s important to maintain strong client relationships to ensure repeat customers. That’s why a genuine PR strategy for architects will always avoid clickbait or going in for a hard sell at all costs. Instead, be generous, because that is the kind of architect that people want to hire. Share ideas, advice, tools, and informed opinions that attract attention and benefit the audience. This process naturally highlights your business and demonstrates your expertise without appearing overly promotional.

Tell Your Story Through Public Relations

Achieving media coverage requires more than a great story (although that’s important too). Successful coverage involves working closely with the media to achieve the best result. Here are a few tips that will get your brand noticed in the media and, in turn, attract the right customers.

• If you’re responding to a current news story, it’s critical that you are available for commenter an interview as soon as possible, ideally within a couple of hours.
• If a press release or pitch is being released to the media that day, always make yourself – or someone from your team available for interviews or follow-up questions.
• If the journalist shows interest in a particular aspect of the pitch or press release, try to lean into this and provide them with extra information or details
• Try to think like a journalist, or like someone in the community reading or hearing about you for the first time.
• Invest in your brand by hiring a photographer to capture and showcase your work, which can then be used as valuable collateral to share with the media.

Work With Public Relation Firms for Architects

Trust your architecture PR team to know what should and shouldn’t be said. We have the perspective of the media and the wider context of the overall news environment, which changes rapidly on a daily basis. We also have a deeper understanding of how communication will be interpreted.

Learn more about how working with a public relations company can accelerate your efforts by getting in touch with Pure Public Relations. Book your free 30-minute consultation today to get started. We look forward to hearing from you.