No one ad is going to ‘seal the deal’ where it matters, and brands need to instead focus on both consideration and conversion simultaneously. That’s according to Lion CMO Anubha Sahasrabuddhe.
Every sized business has the opportunity to create an emotional connection with its potential clients and existing customers. Your customer’s experience is determined by the details as much as your delivery of promises, and that can be the difference between you and your competitor.
There’s a great way to outshine your competitors that goes beyond promoting what your business offers: it’s time to let your potential customers get to know you. Personally.
Your existing clientele is often the backbone of your business. Here are four ways to maximise your profits by investing in your returning customers.
Here are four ways to maximise your profits by investing in your returning customers.
Here’s an exercise to help you find the essence of your business by honing in on what it does. This can not only renew your vision for the organisation, but also helps with focusing your branding and marketing campaigns.
You wouldn’t show up to a business meeting in a track suit, would you? Similarly, you wouldn’t own a business with an ineffective or average logo. You’d be surprised how many business owners get this area of their business wrong.