We’ve changed a few things


We spend our time sharing our clients news, but need to take a moment to share with you some news of our own… 

We are changing the name of our PR firm from Good Business Consulting to Pure Public Relations. Why? Two reasons:

  • While we previously offered PR, marketing and business consulting, we are refining our service offering to purely PR for small and medium-sized businesses, charities and not-for-profits. Note, this is for new clients only, and it is business as usual for existing clients that receive marketing services from us.
  • We wanted our name to better communicate what we do and how we do it.

So, we have updated our website, changed our name and launched a new logo:

Pure Public Relations logo


There aren’t many PR firms that only offer their services to small and medium-sized businesses, charities and not-for-profits. It requires a customised approach, agility, and an understanding of the unique constraints that these organisations face. We are chuffed to focus on these organisations that we continually see not being able to access the expertise that big budgets could. So we focus on outcomes, not outputs – it’s pure and simple.

So that’s our news, and it’s time for us to get back to sharing our clients news. If you have any questions about our rebrand and refined focus, we’d love to hear from you!


About the author

Phoebe Netto, founder of Pure Public Relations

Phoebe Netto is the founder of Pure Public Relations, a PR firm that focuses on outcomes, not output – it’s pure and simple. For over ten years, Pure Public Relations has been bringing big business experience to SMEs and not-for-profits. purepublicrelations.com.au

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