Every sized business has the opportunity to create an emotional connection with its potential clients and existing customers. Your customer’s experience is determined by the details as much as your delivery of promises, and that can be the difference between you and your competitor.
‘Going to the dentist’ never tops the list of people’s favourite things to do, but Dr David Hills at least wants to take the pain away from the process.
When big businesses are tasked with increasing their profit margins, usually their first move is to cut costs. However, many small businesses don’t have much fat to trim. Here are five ways you can increase profits, keep costs low and retain customers.
We have all heard the non-apologies issued by big corporations, politicians and celebrities. But do these non-apologisers need to learn some manners, or is there justifiable reasons for this approach? We explore how businesses should be apologising – especially if they are in the wrong.
The trick with marketing is the strategic investment of what time and money you have, and doing this consistently. The good news is you can do this even with a tiny marketing budget if you’re prepared to invest some time.
Here is a simple and practical way to dramatically improve your business’ prospects and avoid the single biggest mistake made by small businesses.
There is a price to pay when you own and run your own business. This price is a big investment of time, money, energy and more. But making money at any cost is damaging. Is your business founded on integrity?
Customers make a series of decisions that result in either becoming your client or not. What makes them trust you? What turns them off?
Part Two – Did you know that you can lose media opportunities by making these common mistakes that prevent maximum PR returns?