Did you know that you can lose media opportunities by making these common mistakes that prevent maximum PR returns?
Don’t restrict engagement and customer care to a sales transaction. Here’s how you can continue to invest in customers before and after they purchase your product or service to encourage them to become ambassadors for your business.
Small business owners need to look at their communications strategy from end-to-end. Here are five tactics that can help improve your customer experience.
Your existing clientele is often the backbone of your business. Here are four ways to maximise your profits by investing in your returning customers.
Setting expectations early on in a business transaction is critical. It’s not just about letting the customer know what they can expect for their money, it’s also about giving them peace of mind, setting the tone and keeping them informed throughout the entire process.
Read about what a steak shop can teach us about managing expectations…
The lead up to Christmas is traditionally one of the busiest periods for retailers. This year, however, online sales in Australia have been poor, and some businesses have managed to do more harm than good to their reputations by hosting a string of disastrous online sales. What can small businesses learn from two recent online sale disasters?
Feedback is important for small businesses. You need to know what you’re doing well so you can give yourself a big pat on the back, but you also need to know what you’re not getting right so you can make positive changes to the way you do business.
But how can you get helpful feedback without it being expensive or awkward?