Appearances matter in business, including first impressions and your online reputation, making PR necessary

Best dressed, first in: Why appearances matter in business

Even if the inside of a house is beautiful and well-built, an overgrown and neglected front lawn says, “Who knows what else in the house is maintained with the same lack of care as the grass?” I think of this in relation to businesses that take the attitude ‘my work should speak for itself’. In a perfect world it should, but it doesn’t.

Where you could be letting your business down

When you consider that you have just as many opportunities to create a fantastic image for your business as you have to create a poor image, you can see why it is so important to have a well thought-out marketing plan that takes into account all of these opportunities in a logical way.

You’d be letting your business down if you didn’t.

Stories are powerful

When told well, stories can capture our imagination, compel us to act, create empathy, and make things real in a way that cold, hard facts cannot.

Story-telling is not limited to children’s books, it can used in your business.

Stories are powerful Read More

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