Even if the inside of a house is beautiful and well-built, an overgrown and neglected front lawn says, “Who knows what else in the house is maintained with the same lack of care as the grass?” I think of this in relation to businesses that take the attitude ‘my work should speak for itself’. In a perfect world it should, but it doesn’t.
Your existing clientele is often the backbone of your business. Here are four ways to maximise your profits by investing in your returning customers.
Here are four ways to maximise your profits by investing in your returning customers.
Media coverage gained through PR activity is a nice validation of the effort put into hiring a PR agency, but the process is not as clear-cut as you think.
We have all seen how one poorly worded comment in a media interview can cause serious damage to a business’ reputation, undoing all their marketing efforts and hard work. But is the solution media training? Some media training can actually be bad for business.
Is it just me, or is it becoming more and more surprising when people have particularly good manners, social skills or are thoughtful?
You have just as many opportunities to create a fantastic image for your business as you have to create a poor one. This is why it’s so important to have a well thought-out marketing plan to help you along the way.