Contrary to popular belief, public relations does not magically catapult your business into the spotlight. It’s strategy and process that make things happen.
Small-to-medium sized businesses can be limited by their size and buying power, so it is important to stand out with the reputation they build from Day One and by telling their unique story.
For many small business owners, getting on television is a far-out dream that is just that: a dream. Elisabeth Re, who has been a Producer for some of the biggest TV programs such as The Project, shares some tips about getting the attention of a TV producer…