Watch Pure Public Relations founder Phoebe Netto explain how you can look polished, professional, and trustworthy during online media interviews.
If you’re about to participate in a media interview conducted over Zoom or Zencastr, there are a few things you should keep in mind to ensure that you come across as professional and polished – and don’t end up like the infamous lawyer who turned into a cat during a Zoom hearing.
Firstly, make sure you don’t have a distracting background, like this guy.
We’ve all had plenty of time to get to grips with Zoom – make sure you understand the settings, and if you’re worried, do a test call with a colleague or friend beforehand.
Just like any other video interview, it’s essential to ensure that your background is tidy and professional. Avoid clutter or anything that might be distracting to the interviewer or viewers. This includes any virtual backgrounds, which should be appropriate for the occasion and not detract from your message.
Check what you’re wearing: Dress appropriately for the occasion. Depending on the nature of the interview, you may want to wear formal business attire or something more casual. Make sure your clothing is clean and wrinkle-free.
Get the sound right: Sound quality is critical in media interviews. Ensure that you have a reliable microphone that produces high-quality sound. Test the microphone before the interview to make sure it’s working correctly. Speak clearly and at an appropriate volume, so your words are clearly heard.
Don’t read off a script: While it’s okay to prepare for your media interview, it’s essential to avoid reading off a script. The audience wants to hear you speak naturally, and it’s okay to make minor mistakes. Focus on the key points you want to communicate and speak authentically.
Look into the camera: Looking into the camera, rather than the screen, helps to establish a connection with the audience. Maintain eye contact and speak directly to the camera. This helps to create a more engaging experience for viewers.
Video conferencing platforms like Zoom or Zencastr provide a unique opportunity to participate in media interviews from anywhere in the world. By following these tips, you can make the most of the opportunity to amplify your voice and get your message heard – without accidentally becoming a viral cat meme.
If you need help putting your best foot forward when in front of the media, Pure Public Relations can help ensure you are polished and ready for any opportunity that comes your way. Get in touch with us today to find out more.
Excellent Phoebe, very polished and professional. Well done!