I am assuming you are a savvy business owner (you’re reading this, right?).
If that is the case, you probably have an idea of what your business’ unique selling points (USPs) are. These are the key things that make your business special and unique. If so, you are ahead of many other small businesses that are simply focused on doing everything ‘better’ than their competitors.
One of the keys to making your business attractive, appealing and compelling to customers and prospects is to have clearly-defined USPs. That means you need to take your list of unique selling points/propositions and then narrow them down to 3-5 USPs that are marketable.
Get your pen and paper (or iPad or PC!) ready and answer these questions to better define your USP:
1. What things on your list are unique versus your direct competitors.
2. Which of these benefits is most important to your clients?
3. Which of these would be difficult for others in your industry to copy?
4. Which of these can be easily communicated?
Feel free to share your USPs in the comments section below to receive feedback and an independent perspective on what makes your business so special.