This is a photo of a jewellery store that has recently opened. What is wrong with this picture?
-Look like they are closing down (when they have only been open for one week)
-They give the impression that they are desperate
-They are reducing their value and making themselves look cheap
-They are setting the bar for low prices
You may not own a store, but you may be guilty of harming your personal brand in the same way.
As a business owner, what impression do you give?
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- Do people see you as a ‘closed shop’?
- Do you diminish your value by the way you present yourself or by the way you talk about your work?
- Do you come across as tired, disengaged, frustrated, overwhelmed, under-skilled, inexperienced or unmotivated?
- Do you have the right connections that increase your value, challenge you, and introduce you to other useful contacts?
- Are you inspiring others by sharing your wisdom, passion, experience and ideas?
- Is your enthusiasm contagious and do you have people wanting to work for you or sign up as your customers?
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Decide what message you want to convey and make sure your verbal and non-verbal communication is in line with that message.
A business owner needs to be able to compel people to do business with them, and this comes down to integrity, passion, communication and others perception of them.
I would love to hear your thoughts. Do you know any business owners that give a great impression that influences how people respond to them?
The above tactic is used oh so often unfortunately. There is a shop near me which has been having a “closing down sale for the past year!
The best example I can think of is Apple. All Apple products appeal to our senses, irrespective of our finances. The ads they use to show what you can use the product for and how it makes our lives easier, or supplements usual drags and routines, is fantastic.